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Authority Insiders Forum

The latest in Authority Marketing at your fingertips.

About the
Insider's Forum

Insider's Forum guests at dinner
Insider's Forum speaker on stage
Insider's Forum Members posing for picture with book

What is the Authority Insider’s Forum?

The Authority Insider’s Forum was launched in 2017  in response to requests from Members to provide two things:

  1. Continuing education on the latest developments in the Authority Marketing space
  2. Connections between Members that could lead to mutually beneficial opportunities

The Insider’s Forum is an in-person mastermind-style workshop designed to teach advanced Authority Marketing strategies and tactics to our Authors and their teams to help leverage their books for gain, fame, and fortune. Over the past three years, we have hosted nine Forums with 200 Authors. Each Forum focuses on a different topic and many authors participate in multiple Forums.

Insider's Forum Members talking and laughing

Who is in the Authority Insider’s Forum?

The Authority Insider’s Forum is filled with CEOs, entrepreneurs, experts, and leaders from around the world. Previously, the Authority Insider’s Forum was reserved for ForbesBooks Authors active in a ForbesBooks BVM program and Authority Institute Members active in a marketing campaign with the company, but for the very first time we are thrilled to open up this incredible community to all current and former published Advantage and ForbesBooks authors! If you’re passionate about growing your Authority brand, we want you to join us.

We hear regularly from Members that one of the biggest perks of the Insider’s Forum are the relationships built with other Forum Members.

What is the goal of the Authority Insider’s Forum?

Our goal is to provide a “WOW” experience at each event by combining the practical value that comes from the latest developments in Authority Marketing with a remarkable community that facilitates new relationships and opportunities among our Members.

What’s new in 2020?

We are excited to announce that the Authority Insider’s Forum will be held in conjunction with Dan Kennedy’s Marketing & Moneymaking SuperConference. Attendees will have access to all SuperConference sessions in addition to our exclusive Insider’s Forum programming!

How do I sign-up?

You can register at

Registration for the Authority Insider’s Forum is $997 which includes two nights (4/22 & 4/23) at our conference hotel, the DFW Hyatt Regency. Additionally, your registration includes high-resolution stage photos, admittance to the SuperConference, 5 all-hands-on-deck interactive group teleseminar calls with Rusty, a headshot, and both parties on Wednesday and Thursday night (see the agenda for more details).

To receive the two free hotel nights included with your $997 registration, you must register no later than Monday, March 16. You may register up to 3 guests for $497 per guest.

Insider's Forum Members having fun on stage

2020 Authority
Insider’s Forum Events

A look at the year ahead.


April 21, 2020 | 10AM - 1PM EST

Authority Marketing in the Age of COVID-19

Because of the coronavirus pandemic, we have made the difficult decision to cancel the in-person Authority Insider’s Forum that was to be held in Dallas, Texas April 23-24. Though we will miss seeing you all in person, your health and safety is of the utmost importance to us. In place of a physical event, Rusty Shelton will be hosting an extended webinar on Authority Marketing in the Age of COVID-19.

The Basics


April 21st, 2020 | 10:00 AM – 1:00 PM EST



To receive a link to the virtual event, please register HERE.


Tuesday, April 21, 2020
  • 10:00 AM - 1:00PM
    Authority Marketing in the Age of COVID-19

The full agenda for the virtual event will be in place soon. Please continue to check back for more details.

Member's in front of entrance to Insiders Forum - Chicago

Chicago, Il

November 3-4, 2020

Content Marketing Intensive

Our second conference of 2020 will be back in Chicago, IL and will be a Content Marketing Intensive. What holds many experts back from diving in on content marketing is a belief that “the marketing team should handle that.” Although a good marketing team is incredibly important to building your Authority, to be seen as an Authority you must personally be a key part of the equation.

That’s why we’re going to do a deep dive on all-things content marketing, from podcasting and video to text and photos. Each attendee will walk away with a better grasp on how to approach their own unique content marketing strategy.

Additionally, all authors will have a chance to deliver a 90-second pitch of their book on stage. We will have a professional photographer capturing photos of you that we will deliver to you after the event for use on your website and across social media to augment your content marketing and promote yourself as a speaker.

The full agenda for the Chicago conference will be in place soon.




Contact a team member at